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ARBOvision`s complementary business model, which, in addition to classic marketing, is effective in the field of Direct and Cross Marketing, has been and is being exported step by step into other markets of
ARBOmedia AG. It aims at strengthening the classic marketing subsidiaries` core business in the respective countries and at supporting it with regard to content by developing new business models.
Following the success in Germany, ARBOvision is already successfully operating within the Czech and Romanian markets. Market entries in Poland, Slovakia and Turkey are imminent. In these countries, too, the big players begin to realise the chances of diversification as a reasonable complement to the classic marketing organisation.

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